August 23, 2022
Melinda Head

Back-to-School, Gotta Be Cool

On the journey to a prosperous and happy life

Back to school is big business. This year, parents and guardians anticipate spending $660 per child on back-to-school purchases.

What will they be buying? Electronics and computer-related items top the list. Next comes lookin’ good (clothing/accessories and shoes) rounding up the top 3 spending categories.

And all of this will put $110.8 billion dollars into the pockets of retailers, with Amazon and big box retailers, like Walmart and Target, coming out winners, as usual.

With inflation running rampant at 8.5%, consumers say they will be doing more comparative shopping online and looking for deals. Yup, I get that. Should be in our blood anyway.

But wait a minute, did I just read the word “shoes”? Yes, you did. What do shoes have to do with learning? Nothing, really – it’s all about style in the journey of self-discovery.

“Style is a way to say who you are without having to speak.”

In July, GQ produced a great sneaker review, with kicks ranging from $130 to $705,000 – OMG! Keep reading. Don’t worry, we have a solution for you.

StockX is a Detroit-based late-stage start-up that defines itself as a current culture online marketplace. After it raised its last round of funding in 2021, the buzzy platform was valued at $3.8 billion. It clearly has hit a sweet spot in the youth marketplace, with limited edition and high demand sneakers largely contributing to its popularity.

It has been said that: “Once you hit a certain age, you become permanently unimpressed by a lot of shit”, but that’s not what young people think (yet), as evidenced by the amount of money they’re begging their folks to throw at a combination of leather, textiles, rubber, foam and/or plastic.

“For years, we thought of ourselves as a production-oriented company … we put all our emphasis on designing and manufacturing the product. But now we understand that the most important thing we do is market the product … Nike is a marketing-oriented company, and the product is our most important marketing tool … marketing knits the whole organization together. The design elements and functional characteristics of the product itself are just part of the overall marketing process. We used to think that everything started in the lab. Now we realize that everything spins off the consumer. And while technology is still important, the consumer has to lead innovation. We have to innovate for a specific reason, and that reason comes from the market.” (Phil Knight, Nike CEO)

But, really. Let’s say you are on a budget, which most of us are these days. Here are some great alternatives, all cost less than $100, and, yet, are still stylish, leaving $560 (average back-to-school budget = $660) for you to spend on other essentials.

“Style is not a display of wealth, but an expression of imagination.”

Regardless of what’s on your back-to-school shopping list, I have one word of advice for you: shop local as much as possible. Think about where your money is going. Break that cycle of strictly convenience shopping, which is synonymous with energy-guzzling delivery vehicles and environmentally harmful overpackaging. Do you want this man to receive your hard-earned back-to-school money? Personally, I think his $500 million superyacht answers that question. Let’s turn this ship around.

“Every time you spend money, you are casting a vote for the kind of world you want.”

Now take what you’ve learned and play today’s Back to School Quiz of the Day:

1. Download Quizefy app.

2. 250 free gems will be instantly deposited in your name

3. Start playing immediately for free

4. Have fun and Strut Your Smart!

Coming Up For Quizefy

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Every Sunday:  the Week in Review, our comprehensive review of national and global events in the past 7 days. This would be a great addition to your Sunday routine

Always:  trivia questions on a myriad of topics that you can choose yourself
Tuesday, June 18th: 24 Hrs. of Lemans
Wednesday, June 19th: PTSD Awareness Month
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Sunday, June 23rd: Week in Review
Monday, June 24th: Dairy Month
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About the Author

A serial entrepreneur, Melinda is a sociologist and statistician who believes there is no currency with greater value than knowledge

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