February 13, 2024
Melinda Head

Super Bowl LVIII Is Done & Dusted

Who’s the real loser?

That was quite a weekend, wouldn’t ya say?  

How much food and alcohol did you consume? For how many hours were you sedentary? Did you have to take Monday off to recover?

Last year, according to a Harris poll, 10.9 million U.S. workers planned to take Monday off after the Super Bowl as a pre-approved personal day, 4.7 million said they’d be no-shows, 3.1 million said they would call in sick even though they weren’t, and 9.4 million said they’d decide at the last minute what to do. That’s a huge cost to the American economy.

Let’s assume only 1/3rd of the undecided took the day off. At an average hourly wage of $28.16 and an 8-hour work day, Super Bowl-related lost productivity amounted to $4.9 billion.

21.8 million Americans took the day off x avg. wage of $28.16 per hour x 8 hours = $4.9 billion in lost productivity

In 2023, that was $67 million of lost productivity per Super Bowl point scored.

But, could that be overcome by America’s additional spending building up to and during Super Bowl Sunday … not to mention post-game spending on hangover remedies, increased demand for advertised products (+6.4%) and the price of flying Taylor Swift from Tokyo to the Game?

Taylor Swift flew from Tokyo to Las Vegas to watch her BF, Travis Kelce, at the Super Bowl. Just wondering how many carbon emissions were made in her pursuit of love … the cost of the flight was just a rounding error in her ginormous portfolio

According to the National Retail Federation, Americans were projected to spend $17.3 billion to eat, drink and cheer their way through Sunday’s nail-biting game between the 5-time Super Bowl-winning San Francisco 49ers and the defending champions, the Kansas City Chiefs.

I guess it’s how you look at the numbers. If you are an employer whose goods and services are completely unrelated to NFL festivities, you’re on the losing end of the bargain. If you’re a beverage company, a snack foods company or a sports betting operator, Super Bowl was Pay Day.

As you read this blog, your post-game headache, nausea, dizziness and/or indigestion may be subsiding.

The hangover “cure” market is estimated to reach $439.7 million in 2024. On plan, the topic of our Quiz of the Day on Monday was hangovers: how did you fare? Did you play alone (your head couldn’t bear any company), in live 1V1 mode or in live group play? If you missed Monday’s Quizefy hangover quiz, here are 3 simple takeaways to keep in mind the next time you are driven to excess:

Stay hydrated both while drinking alcohol and after.

Sip, don’t gulp. Remember that water alone won’t replace the electrolytes you lose when consuming alcohol One cup of water, 2 tablespoons of lemon juice and a pinch of salt will do wonders – you don’t need to buy any commercial preparations; however, if you prefer the convenience of a ready-made solution, we recommend DripDrop and receive nothing for this endorsement.

Anything bubbly will aid indigestion.

Indigestion is caused by stuffing yourself, but stay away from sugar, as it will only disrupt your temporarily off-kilter blood sugar levels. Sorry Coke, your upcoming Coca-Cola Spiced SKU won’t be a hangover remedy. That said, it’s too bad this new flavored drink is only being launched on February 19th (8 days after the Super Bowl) - what a missed opportunity by a Company that we would expect to be on top of its game.

Coca-Cola Spiced missed the tremendous opportunity offered by the Super Bowl to launch its new beverage. Pepsi’s Starry brand was ready and delivered the goods, adding more fodder to the Coke-Pepsi War

Interestingly, PepsiCo launched its own Gen-Z friendly soda, Starry, and ran its first Starry Super Bowl commercial featuring rapper Ice Spice. It should see a 6.4% uplift in sales as a result.

My favorite Super Bowl Pepsi commercial dates back to 1992 with Cindy Crawford – can’t be beat! Do you have a fav?

Let Mother Nature take her course.

There’s no magic pill or potion for crapulence. A typical hangover should resolve within 24 hours. That’s the price to be paid for your Super Bowl fun. Hope it was worth it!

Now that you’ve read today’s blog, why not take what you’ve learned and play today’s matching quiz on your Quizefy app? Many of the answers can be found right here.

We publish an on-trend, hint-filled blog at www.quizefy.com every Tuesday, along with a matching quiz in your Quizefy app. We think they’re a great combination and a great way to Strut Your Smart.

Coming Up For Quizefy

Every day:  a new trivia Quiz of the Day on continuously changing topics. Available for 24 hours only

Every Tuesday:  our FACT-ory blog on www.quizefy.com, with a matching Quiz of the Day in our Quizefy app. Read our blog for hints that will improve your Quizefy score

Every Sunday:  the Week in Review, our comprehensive review of national and global events in the past 7 days. This would be a great addition to your Sunday routine

Always:  trivia questions on a myriad of topics that you can choose yourself
Tuesday, May 14th: Michael Cohen
Wednesday, May 15th: National Chocolate Chip Day
Thursday, May 16th: National Classic Movie Day
Friday, May 17th: International Drum Month
Saturday, May 18th: National Strawberry Month
Sunday, May 19th: Week in Review
Monday, May 20th: National Streaming Day
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About the Author

A serial entrepreneur, Melinda is a sociologist and statistician who believes there is no currency with greater value than knowledge

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